French Deal was born at the crossroads of the hip-hop universe and a love for fashion and luxury. More than just a brand, French Deal is the brand that bridges three cultures: urban spirit, Black culture, and hip-hop. Blended with noble materials, African elements, and the classic tradition of the Western male wardrobe, each piece offers originality and authenticity.
Here, everything is a story of roots. Beautiful materials, rare know-how, and history are what the house of French Deal offers.
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| Beret made with the traditional loincloth of the Baoulé people |
French Deal is seen as an elegant revenge, a way of bringing three cultures together, building up creative director Steeven Kodjia and pushing him to express his convictions through his art. Authenticity is uncompromising here. Yes, we are talking about success, but pulled up from one’s own boot straps. Yes, we tell the story of the richness of each object, but backed by the values of exceptional ancestral work.
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