Yvon Chouinard (1938) is a rock climber, environmentalist
and outdoor industry businessman. His company, Patagonia, is known for its
environmental focus.
Chouinard is also a surfer, kayaker, falconer and fly
fisherman. He has written about climbing issues and ethics and on mixing
environmentalism and sound business practices.
Chouinard is most known for founding the clothing and gear
company, Patagonia. In 1970 on a trip to Scotland, he purchased some rugby
shirts and sold them with great success. From this small start, the Patagonia
company developed a wide selection of rugged technical clothing.
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