It was in 1924, in Vrsac on the Banat plains in what was then the Kingdom of the Serbs, Croats and Slovenes, that the idea was born. To create headgear that combined elegance, aristocratic values, and high aesthetics; that unites people in the design and production of berets of unique quality.
From its inception more than 90 years ago until today, through monarchy, republics, wars, Uča's story has grown from a small, warm craft shop to a serious manufacturing industry.
Uča's berets carry the title of ‘Count’ (Grof).
Uča's journey and development went in one direction - uncompromisingly following their first ideas, values and dreams, from which they never deviated.
Constant and persistent preservation of tradition, investment in training and development of proven master staff make for their greatest pride and guarantee of quality. Today they bring aristocratic style into everyday fashion.
The ‘Count’ is for those who recognize and wear that uniqueness.
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