Monday, June 29, 2015

Justin Bridou

Justin Bridou is a French household name for cured meats and sausages. It is a subsidiary of the Spanish Campofrio Food Group, itself owned by the Chinese group Shuanghui.
The brand was created in 1978 as one of the Aosta group, itself owned by the American multinational Smithfield Foods. We’re talking big multinational corporations here. In May 2013, the Chinese Shuanghui International Holdings bought Aosta for $ 7.1 billion.
Jean Feppon, resident of Rumilly; located in the Haute-Savoie gave his image Justin Bridou in 1978. 
video
The fictional character Justin Bridou is the stereotype Frencman: moustache, sweater and beret.

2 comments:

  1. I don't get it? What is the commercial supposed to be about? Is this guy selling Beef Jerky Sticks in that yellow wrapper?

    Baskin Asin and bacaladitos do putugal. Is it a type of dried-semi fried chicken??

    Thanx in advance

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  2. Justin Bridou is an old French brand of sausages (salami style), that works hard on it's image as being traditional, small scale, good old days..., etc. But, the company is owned by a multinational and there's little about the sausages being small scale or home made.

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