LACOSTE X SHOES-UP

To celebrate their 75th anniversary, Lacoste have joined forces with magazine Shoes-Up to create these Missouri Sneakers. Staying patriotic to their French origins, both brands brainstormed the idea of a complete upper consisting of

black wool material with a silky inner sole finishing it all off with a dope beret tassel on the heel. 

Not only is the collaboration paying homage to France’s most iconic cultural head wear, the Basque Beret, it also honours René Lacoste's homeground of the Pays Basque. Packaged in a classy hat box and consisting of the Lacoste x Shoes-Up Missouri, a Basque Beret and a 148 page book of ‘Beret’ portraits shot by photographer Charles Levy, the pack is limited to 150 units worldwide and sold at selected stores in Paris, New York and London.