Wednesday, December 14, 2011

Life

Life was a weekly news magazine launched by Luce in 1936, with a strong emphasis on photojournalism. Life was published until 1972; as an intermittent "special" until 1978; and as a monthly from 1978 to 2000.
The Luce Life was the first all-photographic American news magazine, and it dominated the market for more than 40 years. The magazine sold more than 13.5 million copies a week at one point and was so popular that President Harry S. Truman, Sir Winston Churchill and General Douglas MacArthur all serialized their memoirs in its pages (his son featuring on the cover of Life, below).
Life was wildly successful for two generations before its prestige was diminished by economics and changing tastes. Since 1972, Life has twice ceased publication and resumed in a different form, before ceasing once again with the issue dated April 20, 2007. The brand name continues on the Internet and in occasional special issues.

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