Saturday, September 3, 2016
Mammoth - Mammouth - Mamut - Mammut
The original idea to create a 'Mammoth Beret' comes from my good friend Michael Glover, the man behind Mammoth Wine (New Zealands best Pinot Noir), inventor of the Reality Shield and dedicated boinero.
His wish coincided with mine, bringing a super comfortable, high quality, large diameter beret on the market at an affordable price.
I partnered with one of the world's oldest hat manufacturers, FEZCO-TONAK in Nový Jičín, a town in the Moravian-Silesian Region of the Czech Republic on the spurs of the Carpathian Mountains. The fact that many fossils of mammoths were discovered in that very region was a beautiful coincidence.
Michael wanted a beret that "showed and breathed mammoth" and we opted for a melange of dark browns with the vaguest slivers of red and gold in the mix (unfortunately, hard to do justice on a photo).
I extended the range with 3 more unusual colours that all fitted the model and theme.
But, there is more connecting Mammoths to berets and quality wine: the Münch Mamut motorcycle for example, here in a trailer with Gerard Depardieu in "Mammuth":