Judice understood the importance of advertising, and
his flamboyant personality served him well.
In 1963, as a way to promote his business, he began the
beloved tradition of crawfish racing to Texas. Few would argue that Judice was
the godfather of crawfish in Texas, and he was later appointed a Texas Crawfish
Racing Commissioner by the state's governor.
It would take over a year for the crawfish craze to spread
from Port Arthur to Houston. 1976 is the year that the Bayou City first fell in
love with the little guys. The big oil boom had brought a surge of workers from
Louisiana, and with them came a passion for seafood boils.
Pictured here is Jim Braud, the Texas crawfish racing commissioner from Port
Neches, watching the crawfish race at the Texas Folklife Festival.
The crawfish are racing on a square white surface with red
and blue concentric circles. A crowd is gathered around to watch from behind
barriers.
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