Thursday, December 11, 2025

Service Stars

In a world where quality products seem to grow more expensive by the day, I was delighted to find one of my all time favourite berets (@ South Pacific Berets) extremely cheap compared to the competition, which made for a pleasant surprise.

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CTH Ericson, the distinguished Swedish heritage milliner from Borlänge, has been crafting premium hats and caps since 1885. Their Service Star model, somehow named “Piere,” retails for a staggering $121 (plus postage). A quick glance at other online retailers, like Hungary’s Barett Sapka/Kalap, shows the same berets priced at $75. By comparison, our identical black Service Star has held steady at $49.95 since its launch 15 years ago.
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South Pacific Berets also offers exclusive custom colors—navy, mammoth, and winter green. Designed for comfort, the leather headband can be worn “military style” with the rim outwards, or “Basque style” with the rim folded inwards. Three built-in air vents ensure it stays cool, making these berets as practical as they are stylish.
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