Tuesday, December 13, 2016
Laulhère's 1st Boutique in Paris
France’s oldest beret manufacturer, Laulhère, has opened its first specialized beret shop in Paris last Sunday.
The Paris Boutique is located in the chic “Golden Triangle” on the rue du Faubourg Saint-Honoré, only 400 meters from the Élysée.
The location caters for a domestic and international clientele and they are sure to get an unique experience. The 100m2 store is built in concrete and wood, referring to the beret’s origin in the Béarn.
More shops in Tokyo and the US are in the planning.
This is part of Laulhère's strategy to put the beret (back) in the heart of fashion, particularly on the catwalks of Fashion Week around the world.