Thursday, July 29, 2010

"Jeunesse au Plein Air"

The J.P.A. was founded in 1938 on the initiative of Georges Lapierre, deputy general secretary of National Union of Teachers. 
Several organizations from unions and lay movements joined the J.P.A., including the French League for Education, the Federation of Pupils of Public Education and the General Confederation of Labour.
From 1939, fund raising is organized in the form of sale of stamps and cards. The first stamps were designed by Francisco Poulbot.
The FNOLVEA is temporarily dissolved during the occupation and the Vichy regime. It was revived in 1945. The campaign to sell stamps is relaunched in 1947 under the name Jeunesse au Plein Air.
Look at these beautiful posters from an era when French children were permanently wearing the beret!

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