Diesel S.p.A. is an Italian clothing company. It sells
high-priced denim jeans and other clothing and accessories aimed at a young
adult market. The company is owned by its founder Renzo Rosso, and is based in
the former Laverda building area in Breganze, northern Italy
The company was founded in 1978 by Renzo Rosso and his
mentor Adriano Goldschmied. Rosso has said that he learned marketing from the
US, creativity from Italy, and systems from Germany. Turnover was over €1.3
billion in 2009.
The stores's merchandise is
presented in a confusing way in order to force customers to interact with the
sales staff.
As an italian, I have to say that I don't particuraly like (euphemism) the selling tricks and "I'm so creative" mannerism of the italian fashion brands... and while a casquette could be a could idea for a change, I'm not prone to buy some overpriced stuff, especially if I'm forced to interact with those posh, rude and condescending salesclerks of fashion brands shops...
ReplyDeleteI think I'll stay with my Laulhere and Baschificio Setti :)
Interesting post as usual, anyway!!
Ciao!!
Paolo from Italy
Couldn't agree more. Thanks Paolo. Daan
DeleteI'm not too keen on casquettes...i do, however, LOVE my Boinas Elosegui Exposicion Basica! Purchased from Daan i may add.
ReplyDelete