Born in Spain, Victor Moscoso was the first of the rock poster
artists of the 60’s era with formal academic training and experience. After
studying art at Cooper Union in New York City and at Yale University, he moved
to San Francisco in 1959. There, he attended the San Francisco Art Institute,
where he eventually became an instructor.
Moscoso's use of vibrating colors was influenced by painter
Josef Albers, one of his teachers at Yale. He was the first of the rock poster
artists to use photographic collage in many of his posters.
Professional lightning struck in the form of the psychedelic
rock and roll poster for the San Francisco "Hippy" dance halls and
clubs. Victor Moscoso's posters for the Family Dog dance-concerts at the Avalon
Ballroom and his Neon Rose posters for the Matrix were to bring his work
international attention in the "Summer of Love", 1967.
Within a year, lightning would strike again in the form of
the Underground Comix. As one of the Zap Comix Artists, Moscoso's work, once
again received international attention. Moscoso's comix and poster work has
continued up to the present and includes album covers for musicians such as
Jerry Garcia, Bob Weir, Herbie Hancock, and David Grisman. He also created art
for use on t-shirts, billboards and animated commercials for radio stations.
He's one of the greatest poster artists we have in the 20th & 21st century
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