William Godfrey "Willie G." Davidson (1933) is an
American businessman and motorcycle designer, and the former senior vice
president & chief styling officer of Harley-Davidson Motor Company.
He was also the head of Harley-Davidson's Willie G. Davidson
Product Development Center in Wauwatosa, Wisconsin. While being generally
responsible for approving Harley-Davidson motorcycle designs, he also
personally designed several motorcycles for Harley-Davidson, including the
Super Glide and the Low Rider, which pioneered the factory custom motorcycle
and created an intermediate line of motorcycles between their large touring
models and their smaller Sportsters.
Willie G. Davidson is the son of former Harley-Davidson
president William H. Davidson and the grandson of Harley-Davidson co-founder
William A. Davidson. Consequently, he grew up around Harley-Davidsons. Davidson
graduated from the University of Wisconsin–Madison and went on to study at the
Art Center College of Design in Pasadena, California, where he became aware of
bike customization.
Before working for Harley-Davidson, Davidson worked for the
design department of Ford Motor Company. Willie G. retired from Harley-Davidson
in 2012. He is to remain involved as brand ambassador and in Special Design
Projects as Chief Styling Officer Emeritus.
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