Tuesday, September 20, 2022

Che Tobacco

Che (In Chile known as El Che) is a Luxembourgish brand of cigarettes, currently owned and manufactured by "Landewyck Tobacco". The cigarettes are named after the Argentine Marxist revolutionary Ché Guevara.

Che was introduced in 2000 and has become a popular brand since its introduction. 

In 2012, Polish conservative parliament member Stanisław Pięta of the Law and Justice party announced he would file a lawsuit against Landewyck Tobacco for selling Che cigarettes in Poland. 

He said the Che cigarettes were "propaganda which is spreading a totalitarian ideology" and that "Polish law prohibits the propaganda of totalitarian ideologies, whether that be Fascist or Communist". 

For Stanisław Pięta it is inadmissible to turn "Communist assassins into pop culture icons." It would be something like "the marketing of tobacco packs with the effigies of Hermann Göring or Joseph Goebbels."

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