Thursday, August 18, 2016

Take Off Your Beret!

In 2012, with air pollution in Madrid getting to unacceptable levels, a popular campaign was started to reclaim clean air.
To visualize the cloud of smog, a beret, or boina, was chosen,hanging over the city. A poor metaphor of course, but alas, sometimes you have to give in a bit for a good cause.
The campaign's slogan became: “¡Quítate la Boina!” ("Take Off Your Beret!").

1 comment:

  1. I love Madrid, Spain. I am from England and go there every summer with my big family to spend my hard, earned money, and have NEVER in my life experience a more joyful, vibrant culture like that of the Spanish! VIVA SPAIN!!!!