Monday, November 21, 2016
Antonio Marras was born in Alghero, on Sardinia. The island has always deeply influenced his aesthetic.
His fashion debut was the result of a lucky chance. In 1987 a fashion house in Rome asked him to design a prêt-à-porter collection. Their invitation was due to his dual baggage of skills: cultural – Marras has always involved himself in every form of artistic/creative expression – and technical. The latter is based on his know-how of materials and forms which he developed within his family’s business of a number of shops they owned in Alghero.
This combination of intellectual input and practical experience provided him with solid foundations on which to build his first, eponymous collection. In 1996 he was asked to present an haute couture show in Rome. The key elements of his style were already clear to see: the focus on craft techniques; Sardinia as a source of inspiration that is never reduced to folkloristic kitsch; the recurring theme of the ligazzio rubio (which in the Sardinian language means a “red thread”), which becomes a fully-fledged hallmark of his style.
His work as a stylist takes him all over the world, but he persists in living on Sardinia, aware as he is that the island gives him his energy.
He lives in Alghero in a big home/workshop on a hill high over the sea. He shares his home with his family/tribe, who take an active part in his creative work.