Dilraba is considered one of the most in-demand brand ambassadors in China ranging from food and beverages, basic commodities, beauty and retail products, to mobile applications and technological products.
She also endorses several international brands like L'oreal
and Mikimoto. P&G's Whisper saw a rise in sales after engaging Dilraba as
their spokesperson.
In 2018, Dilraba ended her contract with Dolce & Gabbana
after a racist ad incident in China.
In 2021, as a Uyghur from Xinjiang, Dilraba publicly voiced her support for cotton produced in Xinjiang after several international companies announced they will not purchase cotton from the region due to concerns of forced labor of Uyghurs. Her actions were echoed by most other Chinese celebrities cutting ties with those brands.
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