Colman's Starch & Mustard

Jeremiah Colman began making mustard at a water mill near Norwich in the village of Bawburgh. To create a tangy flavour, he blended brown mustard (Brassica juncea) with white mustard (Sinapis alba). Jeremiah founded Colman's of Norwich in 1814, at the Stoke Holy Cross mill on the River Tas, four miles south of Norwich.

In 1823 he took his adopted nephew, James, into the business which became J. & J. Colman. Colman's is one of the oldest existing food brands, famous for almost all varieties of mustard (and starch).

In the 1920s Dorothy L. Sayers worked on their account and media slogans such as "Come on Colman's, light my fire" appeared in the late 20th century.