Sunday, August 3, 2014


Volotea is a Spanish low cost airline, occasionally charter airline, established by Barcelona-based Alaeo S.L., a company created by former Vueling founders, Carlos Muñoz and Lázaro Ros. It commenced operations on 5 April 2012, from Venice Marco Polo Airport. The name "Volotea" originates from the Spanish verb "revolotear," meaning "to fly around."
The company is backed by three private-equity funds, two of them from Europe (Axis Participaciones Empresariales and Corpfin Capital) and a third one from the United States—CCMP Capital, whose chairman, Greg Brenneman, one-time President and COO of America's Continental Airlines,[4] also chairs Volotea's board. The company raised over €50m before operations began.
Their logo and tail fin treatment is considered super hip, and created by Saffron, the very same team that branded Vueling. It’s almost guaranteed to be a sure fire hit; It’s graphical element reminding of a detail of a Mediterranean  restaurant’s table cloth, it’s advertising slick and sexy (?).
But, they do (did) wear berets, on their Basque flights!

No comments:

Post a Comment