Volotea is a Spanish low cost airline, occasionally charter
airline, established by Barcelona-based Alaeo S.L., a company created by former
Vueling founders, Carlos Muñoz and Lázaro Ros. It commenced operations on 5
April 2012, from Venice Marco Polo Airport. The name "Volotea"
originates from the Spanish verb "revolotear," meaning "to fly
around."
The company is backed by three private-equity funds, two of
them from Europe (Axis Participaciones Empresariales and Corpfin Capital) and a
third one from the United States—CCMP Capital, whose chairman, Greg Brenneman,
one-time President and COO of America's Continental Airlines,[4] also chairs Volotea's
board. The company raised over €50m before operations began.
Their logo and tail fin treatment is considered super hip,
and created by Saffron, the very same team that branded Vueling. It’s almost
guaranteed to be a sure fire hit; It’s graphical element reminding of a detail
of a Mediterranean restaurant’s table
cloth, it’s advertising slick and sexy (?).
But, they do (did) wear berets, on their Basque flights!
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