Thursday, June 26, 2014
Diesel S.p.A. is an Italian clothing company. It sells high-priced denim jeans and other clothing and accessories aimed at a young adult market. The company is owned by its founder Renzo Rosso, and is based in the former Laverda building area in Breganze, northern Italy
The company was founded in 1978 by Renzo Rosso and his mentor Adriano Goldschmied. Rosso has said that he learned marketing from the US, creativity from Italy, and systems from Germany. Turnover was over €1.3 billion in 2009.
The stores's merchandise is presented in a confusing way in order to force customers to interact with the sales staff.
And yes, berets (in casquette version) obviously do well with the hip and trendy young Italians.