Dieter Meier

Born in Zurich, Switzerland in 1945, the conceptual artist and musician Dieter Meier has lived many lives: poker player, lyricist, musician, novelist, golfer, industrialist, film director, artist, clothing designer, actor, restaurateur, winemaker, vintner, cattle breeder, and Argentine gaucho.

After studying (and dropping out of) Law in the 1960’s, with luck and skill Meier gambled his way into a different life path and became a professional poker player. Thanks to his father, who rose from poor origin to become a successful private banker, Meier was already a millionaire. 

Shortly after, in the late 70’s, he found another one of his callings, music. It wasn’t long until he took the music industry by storm, alongside band member Boris Blank, with his group Yello and their hit single “Oh Yeah,” in which Meier provided almost all vocals and lyrics.

After years of directing, acting, and performing worldwide, Meier found himself with a new passion in Argentina: organic agriculture. Soon, he’d begin to produce organic wine, beef, and natural products. In the late 1990s, he bought the 19th century Ojo de Agua ranch, and 2,200 hectares of land in the countryside outside of Buenos Aires, and later acquired vineyards in Mendoza, Patagonia, and Salta.